Hi there, I’m Welyn.
That’s pronounced wee-lin! 🗣 

I am an Experience Designer based in Singapore, specialising in Design Research, Strategic Design, Experiment Design and Rapid Prototyping.

Driven by an innate curiosity about the human condition, I derive my energy from unraveling the complexities of what makes people tick. Through absorbing the nuances of human existence, I seek to expand my worldview both as a designer and as a human.

With my unique blend of expertise, I am able to seamlessly draw from various schools of thought and toolkits inherent to each discipline. My ability to pull insights from different areas extends beyond crafting polished designs; it's also about the agility to make and break things fast.

Selected Work

Featured
Re-imagining Colgate as a holistic health & wellness partner
Re-imagining Colgate as a holistic health & wellness partner

Through consumer insights and competitive analysis, this strategic project for Colgate-Palmolive targeted Gen Z, resulting in tangible concepts and defined opportunity areas. The outcomes provide market-ready solutions to engage and capture the preferences of this influential consumer segment.

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HelloVegan App
HelloVegan App

HelloVegan, a meal subscription app designed by HelloFresh, offers users a convenient and personalized way to enjoy plant-based meals. With its intuitive interface and wide selection of recipes, HelloVegan makes it easy for anyone to incorporate more vegan options into their diet.

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The Future of Nestlé Instant Coffee Mixes
The Future of Nestlé Instant Coffee Mixes

Defining and delivering the future of coffee mixes by developing scenarios and strategic opportunity areas, using trend fore-sighting as a practice.

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Consent Tracker
Consent Tracker

In a world where digital privacy is an optimistic dream, Consent Tracker is a platform that aims to put control back in the hands of users in an easy, fuss-free manner.

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