SpongeBob’s 20th Birthday
The Brief
Singtel TV celebrates the 20th anniversary of SpongeBob Squarepants and have exclusive offers and promotions just for Singtel TV viewers, inviting them to the big 20th birthday bash by Nickelodeon.
SpongeBob BubblePop Game Activation
I designed a game activation that gave players a chance to win premium SpongeBob collectibles. Working with creative partner Make Studios, an interactive game powered by Kinect was developed. The rules were simple, pop as many bubbles as you can and win a SpongeBob collectible!
Out-of-home 3D Bubble-blowing Machine
A sculpture of SpongeBob along with vibrant corals and seaweed were created and mounted onto a bus stop ad space, with SpongeBob blowing loads of bubbles from his mouth, generated by a hidden bubble machine.
Instagram Content
By re-purposing SpongeBob assets, I was able to weave in Singtel’s messaging by promoting the brand’s services — Fibre Broadband, TV and Mobile.
Fibre Broadband
TV
Mobile
Project done under Hogarth Worldwide