Re-imagining Colgate as a holistic health & wellness partner
Through consumer insights and competitive analysis, this strategic project for Colgate-Palmolive targeted Gen Z, resulting in tangible concepts and defined opportunity areas. The outcomes provide market-ready solutions to engage and capture the preferences of this influential consumer segment.
The Future of Nestlé Instant Coffee Mixes
Defining and delivering the future of coffee mixes by developing scenarios and strategic opportunity areas, using trend fore-sighting as a practice.
Consent Tracker
In a world where digital privacy is an optimistic dream, Consent Tracker is a platform that aims to put control back in the hands of users in an easy, fuss-free manner.
Vibrant Streets
The Manchester City Council was facing a huge problem with litter. Honing in on a singular, behavioural problem: cigarette litter.