Singtel TV Deepavali 2018
The Brief
For the period of Deepavali, Singtel TV needed a festive key visual to hold their promotional material while celebrating the beautiful festival of lights.
Key Visual
A blank canvas, 7 stock images and lots of painstaking craft. That’s what it took while working within a tight budget and timeline. A Rangoli is a traditional pattern on the ground made using rice, flowers, sand, usually done during Deepavali and other joyous festivals. I digitally created this Rangoli using 7 separate images, with the text “Complete your Deepavali with Singtel” written in the middle using sand, quite literally translating Singtel TV’s essential role during this season of togetherness.
Project done under Hogarth Worldwide