Singtel TV Hari Raya 2018
The Brief
With the launch of the top Malay entertainment channels, Singtel TV wants to encourage new sign-ups this Hari Raya, by highlighting their wide variety and selection of channels. From Hollywood blockbusters to Asian dramas, Malay entertainment and popular TV shows — there’s something for everyone with Singtel TV.
The Idea — Step into a home of entertainment
Hari Raya is a time of harmony, merrymaking and laughter. It is a time where people go visiting, share food and watch TV together. Singtel TV plays the role of the provider of entertainment, this Hari Raya. The key visual is a playful take on a common sight during these visiting traditions — many pairs of shoes outside a house. Except, it isn’t just any normal house. Iconic objects and memorabilia are scattered amongst normal footwear, implying that some special guests have come to visit this season. Each one of these items represent a different genre, channel, or movie, making it a fun easter egg hunt of sorts for the viewer.
Microsite
Project done under Hogarth Worldwide