Strong Flour is a new casual restaurant that specialises in handmade pasta, prepared fresh daily. The brand needed an identity system that would reflect their personality of honest, good food.

Localize an emotional connection with women in Singapore about loving themselves for who they are, as a truth they can live with, by aligning with Lancome’s Advanced Genifique global campaign, “Love Your Age”.

A collection of various packaging projects as well as digital prototypes I designed over the years.