Lancome Love Your Age
The Brief
Localize an emotional connection with women in Singapore about loving themselves for who they are, as a truth they can live with, by aligning with Lancome’s Advanced Genifique global campaign, “Love Your Age”.
Female empowerment is changing the world; meanwhile, the beauty market has become oversaturated with bloggers-for-hire peddling countless products. This is a transitional period for beauty brands.
The Idea — Stay You
To “Stay You” is to stand by your beliefs no matter what. Time does not stand still, but every day you strive to become the best version of yourself. Age will never be a barrier to you, and you refuse to be defined by a number. Your personality, beliefs and character always shine through. Your achievements, your successes and your failures are all valuable experiences that become a part of you. This was further emphasised this by selecting a diverse group of confident, successful and influential women to front the face of the campaign.
Microsite
Editorial Spreads
Project done under Mercury Creative